Welcome to the Hive, Ultralight.
Sunita, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Ultralight is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US functional and integrative medicine clinic mapped, the 1,900 that look like your best customers, and three campaigns we'd run for Ultralight in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Ultralight.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public registry of buyers, a first dedicated sales hire, and a founder who needs pipeline before the team is built.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 1,100 to 1,900 more of your best customers?
You already have the dream ones: the functional medicine clinics that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 1,100 to 1,900 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- D5 HealthSaves hours weekly, no notes taken during 1-2 hour patient visits
- Farm to FunctionalCut 10 hours/week of work down to 30 minutes
- Kuros MedicalMore present and engaged with patients, less documentation worry
- Living Proof MedicineReduced time and mental load of practice management
Every cell is a functional medicine clinic.
Every US clinician who bills as an integrative or functional medicine provider carries a public NPI record with taxonomy, address, and practice size. We build the list from that, cross-check state medical board rosters, and time sends to the January wellness rush and the mid-year membership renewal cycle.
You're the first supplier that comes to mind.
We'll actively monitor all 7,500 US integrative and functional medicine providers and reach out when the right signal shows up, so Ultralight is the first name a clinic owner thinks of when practice management comes up.
- New clinician hire or associate provider addedLinkedIn and job boards show growth that outpaces the current EHR and scheduling stack.
- New NPI registration at existing practice addressNPPES filings show a second provider or new location opening.
- IFM or A4M certification completedCertification directories list new functional medicine practitioners about to launch a practice.
- Practice Manager or Patient Coordinator job postingSignals operational strain and readiness to adopt new practice software.
- Membership or cash-pay pricing changeWebsite and press updates show clinics rebuilding their billing and intake flow.
- Conference attendee or exhibitor listIFM Annual Conference and A4M rosters flag active, in-market practitioners.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from NPPES NPI Registry, state medical board rosters, and IFM's certified practitioner directory. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Sunita, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.